HISTORY
Ron Anderson started
publishing Circulation
Idea Service in 1986.
He acquired the
publication from a
subsidiary of Scripps
Howard (Berkley Small)
21 years ago. "CIS has
been serving the
newspaper industry
since I was a young
circulation manager in
the 1960s." Anderson
noted. "I am excited
about the new owners
and the future of
Circulation Idea Service.
"Anderson a noted
Circulation Professional
who was recently
honored as an Inductee
into the National
Circulation Director Hall
of Fame and had the
prestigious award
named after him.
Ron Anderson started
publishing Circulation
Idea Service in 1986.
He acquired the
publication from a
subsidiary of Scripps
Howard (Berkley Small)
21 years ago. "CIS has
been serving the
newspaper industry
since I was a young
circulation manager in
the 1960s." Anderson
noted. "I am excited
about the new owners
and the future of
Circulation Idea Service.
"Anderson a noted
Circulation Professional
who was recently
honored as an Inductee
into the National
Circulation Director Hall
of Fame and had the
prestigious award
named after him.
LEARNing More
Circulation Idea Service Visit our web page dedicated to
Helping Circulation Professionals International Newspaper Carrier Day
Circulation Idea Service Visit our web page dedicated to
Helping Circulation Professionals International Newspaper Carrier Day
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Owner and Publisher Christie G. Learn is
pictured with her husband
pictured with her husband
256-757-6849
circulationidea@yahoo.com
circulationidea@yahoo.com
To Subscribe to our
Monthly Publication
LEARNing More
Circulation Idea Service
Call 256-757-6849 or email us
at circulationidea@yahoo.com
Monthly Publication
LEARNing More
Circulation Idea Service
Call 256-757-6849 or email us
at circulationidea@yahoo.com
Pictured here Tom Bower
Tom and his wife
Maralyn were super nice
to us at our first
circulation conference
meeting.
Thanks for everything!
Tom and his wife
Maralyn were super nice
to us at our first
circulation conference
meeting.
Thanks for everything!
Here is black and white photo of part of the
PRESS at the Kansas City Star who was the
host newspaper for MCMA.
The press room floor was so clean you could
eat off it!
PRESS at the Kansas City Star who was the
host newspaper for MCMA.
The press room floor was so clean you could
eat off it!
Newsboy Art newspaper carrier motor route
adult carrier youth carriers circulation
newspapers Ron Anderson Phil Hanna Don
Michle, Max Heath Jerry Bellune Gene
Campbell Jim Martin Aileen Hood Frank
Mastermarino Mike Zinser Bob Dobson Bob
Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith
Foutz Bob Bacza Debbie Keenan The Daily
scoop Right hand delivery
CIS Idea Service Lewis Floyd Circulation
Manager Nexxus – Wal-Mart
adult carrier youth carriers circulation
newspapers Ron Anderson Phil Hanna Don
Michle, Max Heath Jerry Bellune Gene
Campbell Jim Martin Aileen Hood Frank
Mastermarino Mike Zinser Bob Dobson Bob
Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith
Foutz Bob Bacza Debbie Keenan The Daily
scoop Right hand delivery
CIS Idea Service Lewis Floyd Circulation
Manager Nexxus – Wal-Mart
International Newspaper
Carrier Day Judges 2008
Carrier Day Judges 2008
Debbie Keenan
1984-1985 – Masters work in Counseling and
Therapy with a concentration in marketing and
consumer behavior/ Austin Peay St. University/
Clarksville, TN
Professional: 1984 – present Co-owner of
The Keenan Group in Ashland City, TN-800-
229-0922 Full service marketing company
with an emphasis within the newspaper
industry.
1984-1985 – Masters work in Counseling and
Therapy with a concentration in marketing and
consumer behavior/ Austin Peay St. University/
Clarksville, TN
Professional: 1984 – present Co-owner of
The Keenan Group in Ashland City, TN-800-
229-0922 Full service marketing company
with an emphasis within the newspaper
industry.
1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE
Information Service, Weekly Idea Service and Circulation Promotion
Art.
Information Service, Weekly Idea Service and Circulation Promotion
Art.
Fred Foutz is a 39 year newspaper veteran
with most of those in top circulation
management posts at daily newspapers, as
well as a couple of years as editor and
publisher of a weekly newspaper. Foutz is a
native of Dayton, OH. where he started his
career at the Dayton Daily News as a district
manager. His experience includes a ten year
stint with Knight Ridder and two separate
terms with Gannett totaling 15 years, where
he was awarded the President’s ring twice.
He has served on the Board of Directors of
with most of those in top circulation
management posts at daily newspapers, as
well as a couple of years as editor and
publisher of a weekly newspaper. Foutz is a
native of Dayton, OH. where he started his
career at the Dayton Daily News as a district
manager. His experience includes a ten year
stint with Knight Ridder and two separate
terms with Gannett totaling 15 years, where
he was awarded the President’s ring twice.
He has served on the Board of Directors of
Chris Blaser
San Francisco Chronicle
Vice President, Circulation
Chris Blaser started his career in 1980
at the Tri-City Herald, a McClatchy
Company Newspaper, in Washington
State. He held a variety of circulation
positions until being promoted to
circulation director in 1989.
San Francisco Chronicle
Vice President, Circulation
Chris Blaser started his career in 1980
at the Tri-City Herald, a McClatchy
Company Newspaper, in Washington
State. He held a variety of circulation
positions until being promoted to
circulation director in 1989.
Steve Learn
Twenty four year circulation veteran having
worked for some of the biggest and best
newspaper companies in the U.S.
He is well known for is innovative marketing
plans which has resulted in over 24 regional
and national circulation awards.
Learn got his start with Scripps Howard, but
later worked for McClatchy, Cox Newspapers,
Wacco Media, Persis and Horvitz Newspapers
Twenty four year circulation veteran having
worked for some of the biggest and best
newspaper companies in the U.S.
He is well known for is innovative marketing
plans which has resulted in over 24 regional
and national circulation awards.
Learn got his start with Scripps Howard, but
later worked for McClatchy, Cox Newspapers,
Wacco Media, Persis and Horvitz Newspapers
Learn recently spent almost 5 years with the TimesDaily in Florence
Alabama. This newspaper is a part of the NEW YORK Times Regional
Media Group. While at Florence their single copy operation was routinely
one of the top two newspapers for growth in the group while also
maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife with
LMCIS.
Alabama. This newspaper is a part of the NEW YORK Times Regional
Media Group. While at Florence their single copy operation was routinely
one of the top two newspapers for growth in the group while also
maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife with
LMCIS.
This year’s presidential election
promises to be a huge news
event. It is again possible that
America will again go to bed
before they know who will be our
next leader.
Election time is a great
opportunity for you to sell a lot of
newspapers and the
companies that react quickly
and decisively will see the
biggest gains.
We’ve added several more
ideas in this edition of LMCIS to
help you maximize the chances
to sell additional newspapers.
promises to be a huge news
event. It is again possible that
America will again go to bed
before they know who will be our
next leader.
Election time is a great
opportunity for you to sell a lot of
newspapers and the
companies that react quickly
and decisively will see the
biggest gains.
We’ve added several more
ideas in this edition of LMCIS to
help you maximize the chances
to sell additional newspapers.
NAA, was past president and Board Chairman of CSCMA, where he
was voted the Circulation Executive of the Year in 1984 and won the
President’s award in 2004. He also served on numerous ICMA
committees and task forces. After six years as Circulation Manager
at the Journal Star in Peoria, IL, last year he was promoted to the
position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford,
Ct. , is a regular contributor to LMCIS.
was voted the Circulation Executive of the Year in 1984 and won the
President’s award in 2004. He also served on numerous ICMA
committees and task forces. After six years as Circulation Manager
at the Journal Star in Peoria, IL, last year he was promoted to the
position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford,
Ct. , is a regular contributor to LMCIS.
During his tenure as circulation director, he also spent time serving as
classified advertising manager and commercial print manager. He
was promoted to the position of Operations Director with responsibility
for circulation, production and commercial printing in 1997. In 1998, he
moved to Raleigh, North Carolina and served as Vice-President,
Circulation for The News & Observer. Chris worked in this capacity for
five years before leaving The News & Observer in December, 2002 to
accept the position of Circulation Director at The San Francisco
Chronicle; he was promoted to his current position as Vice President,
Circulation for The Chronicle in June, 2004. Chris has been active in
the industry throughout his career- he served as president of the
Northwest International Circulation Executives and has also led
several Newspaper Association of America (NAA) committees and
initiatives. He is the immediate past-president of the NAA’s Circulation
Federation and also serves on the ABC Liaison Committee.
classified advertising manager and commercial print manager. He
was promoted to the position of Operations Director with responsibility
for circulation, production and commercial printing in 1997. In 1998, he
moved to Raleigh, North Carolina and served as Vice-President,
Circulation for The News & Observer. Chris worked in this capacity for
five years before leaving The News & Observer in December, 2002 to
accept the position of Circulation Director at The San Francisco
Chronicle; he was promoted to his current position as Vice President,
Circulation for The Chronicle in June, 2004. Chris has been active in
the industry throughout his career- he served as president of the
Northwest International Circulation Executives and has also led
several Newspaper Association of America (NAA) committees and
initiatives. He is the immediate past-president of the NAA’s Circulation
Federation and also serves on the ABC Liaison Committee.
Dick Fuller
With 35 years in the newspaper business,
Dick is currently Director of Circulation for
The Blade in Toledo, Ohio.
He is currently serving on the Ohio
Circulation Managers Association Board of
Directors and is a past-president (1997).
With 35 years in the newspaper business,
Dick is currently Director of Circulation for
The Blade in Toledo, Ohio.
He is currently serving on the Ohio
Circulation Managers Association Board of
Directors and is a past-president (1997).
Dick served for six years on the NAA Circulation Federation Board of
Directors and has been an active on several NAA committees including
the Sectional Summit Committee, Carrier Recruitment and Retention
Committee, Carrier of the Year Committee and Merchandiser of the Year
Committee.
Dick is a well respected and highly regarded circulation professional..
Directors and has been an active on several NAA committees including
the Sectional Summit Committee, Carrier Recruitment and Retention
Committee, Carrier of the Year Committee and Merchandiser of the Year
Committee.
Dick is a well respected and highly regarded circulation professional..
Read closely the story that was submitted to us from
Mike Zinser, as he does an excellent job outlining a
critical issue for newspapers that we can’t ignore.
Share success stories with us so we can share them
with the rest of the circulation community. With the
challenges circulation professionals face daily, now is
not the time to hold good ideas close to the vest.
The International Newspaper Carrier Day contest is
being revived! The contest was very popular with
newspaper professionals for many years. We
encourage everyone to put together a great marketing
effort for their carriers and share their ideas with us at
LMCIS. (See last two pages for details)
The International Newspaper Carrier day is managed
by NAA and they do an excellent job on all fronts. We
would like to recommend to newspapers that they
contact NAA about moving this day, which has
traditionally been in early October, to a day in early
December. We think moving this special day to honor
carriers to December will increase the money carriers
earn in tips. With route expenses what they are, we
need to do all we can to increase their earning
potential.
Visit us online for your training needs.
www.circulationidea.com
Christie G. Learn Publisher
