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circulationidea@yahoo.com or 256-757-6849
Our "ALL STAR" TEAM
Our "ALL STAR" TEAM
| Editor and Publisher |
Call 256-757-6849 or email us
at circulationidea@yahoo.com
Christie G Learn
Owner & Publisher
LEARNing More
Circulation Idea Service
Owner & Publisher
LEARNing More
Circulation Idea Service
Christie is very active outside
the home and is the proud
mother to Andrew Learn.
Christie's "day job" is that of
a teaching assistant for
special needs children at
Rogers School in Green Hill,
Alabama.
the home and is the proud
mother to Andrew Learn.
Christie's "day job" is that of
a teaching assistant for
special needs children at
Rogers School in Green Hill,
Alabama.
RON ANDERSON
Columnist and Hall of
Fame Circulation
Professional
Columnist and Hall of
Fame Circulation
Professional
While with Gannett, Ron achieved
several distinctions. They include
the presidency of the New York State
Circulation Management Association
(1971-72), NYSCMA’s J. Truman Kahler
Distinguished Service Award
in 1980, two terms as a director of
ICMA, the Editor & Publisher/ICMA
Distinguished Service Award in 1982, and
election as second vice
president of ICMA in 1985.
Ron resigned from Gannett in early
1986. He and Kay started their own
business, RCAnderson Associates Inc. that
year, a business set up to serve the
newspaper industry. Ron
was a circulation management consultant
from 1986 through 2004,
visiting over 200 newspapers all over
the US and beyond. In 1997, he teamed
up with fellow consultant
Rich Randles to found Anderson,
Randles & Associates.
Ron sold his interest in that firm in 2002, to
Randles, Don Michel, and
Phil Hanna, and retired from the firm. In
1986, RCAnderson Associates
Inc. also bought two monthly publications
from Berkley-Small,
a Scripps Howard subsidiary.
They were the Circulation Idea Service and
the NIE Information
Service. Both publications
were sold to new owners in late
2007, after 21 years of ownership.
Ron and Kay live in retirement in
Pittsford, N.Y., a suburb of Rochester. Ron
still retains his interest in newspaper
circulation.
As such, he still does some
writing for the LEARNing More Circulation
Idea
Service, which will continue
under its new ownership.
several distinctions. They include
the presidency of the New York State
Circulation Management Association
(1971-72), NYSCMA’s J. Truman Kahler
Distinguished Service Award
in 1980, two terms as a director of
ICMA, the Editor & Publisher/ICMA
Distinguished Service Award in 1982, and
election as second vice
president of ICMA in 1985.
Ron resigned from Gannett in early
1986. He and Kay started their own
business, RCAnderson Associates Inc. that
year, a business set up to serve the
newspaper industry. Ron
was a circulation management consultant
from 1986 through 2004,
visiting over 200 newspapers all over
the US and beyond. In 1997, he teamed
up with fellow consultant
Rich Randles to found Anderson,
Randles & Associates.
Ron sold his interest in that firm in 2002, to
Randles, Don Michel, and
Phil Hanna, and retired from the firm. In
1986, RCAnderson Associates
Inc. also bought two monthly publications
from Berkley-Small,
a Scripps Howard subsidiary.
They were the Circulation Idea Service and
the NIE Information
Service. Both publications
were sold to new owners in late
2007, after 21 years of ownership.
Ron and Kay live in retirement in
Pittsford, N.Y., a suburb of Rochester. Ron
still retains his interest in newspaper
circulation.
As such, he still does some
writing for the LEARNing More Circulation
Idea
Service, which will continue
under its new ownership.
| Don Michel Columnist and highly regarded industry expert Don Michel is the co-owner of Anderson, Randles & Associates, a nationally recognized newspaper circulation consulting company. A magna cum laude graduate from the University of Wisconsin-Parkside with a degree in psychology, Donhas more than 30 years of experience in circulation management, training and consulting. During his newspaper career, Don held circulation executive positions at The Journal Times(Racine, WI); the Billings (MT) Gazette; the Des Moines (IA) Register; and The Gazette in Cedar Rapids (IA), where he now resides. He was also actively involved in many newspaper organizations across the U.S. Don joined Anderson, Randles & Associates as a consultant in 1999. He became president of the company in 2004 and its co-owner in 2007. Don has provided training and consulting services for newspapers in the U.S. and Canada ranging from 2,000 to 500,000 circulation. In addition, he is a well respected writer and speaker who has worked with organizations such as NAA, the Inland Press and many regional and state newspaper associations. Additional information about Don and Anderson, Randles & Associates can be found on the company’s Website at www. andersonrandles. com. |
Phil Hanna Columnist and Hall of Fame Circulation Professional District Sales Manager Democrat & Chronicle, Rochester, New York District Sales Manager Ithaca Journal Ithaca, New York Circulation Director Ithaca Journal Ithaca, New York Circulation Director/Regional Circulation Director Gannett’s Florida Today, Cocoa Florida Vice President, Group Circulation The New York Times Regional Newspaper Group Circulation Consultant Anderson, Randles & Associates 38 years of giving to others! "Mr. Hanna has been a friend to every circulation director in the country," circulation professional Steve Learn said. Learn added these thoughts regarding Hanna. "Even though he makes his living in the consulting business, he never stops fellow circulation professionals who call to ask questions and give them his consulting rates. He is always available day or night to give advice, to encourage or even challenge a fellow circulation person. If you have come in contact with Hanna it did not matter if you were a newspaper carrier, worked in the mailroom, or you were the top newspaper executive he will remember your name your spouse’s name and often the names of your kids and dogs! He is a man that never judges someone by the color of their skin, but by their effort, their success in the industry and their heart. He has never met a stranger. He walks tall. He smiles often. He never talks down to others and he is always teaching, helping and coaching with no regard for the credit." |
| Bob Bobber has been an invited speaker nationally and internationally with newspaper associations such as the New York, New England, Louisiana, New Mexico, California, Florida, Mississippi and Arkansas Press Associations, OCMA, CSCMA, NEACE, OCNA, NYSCMA, TCMA, Circulation Management of Illinois, to name a few. He also is a circulation and promotion judge for the American Press Institute. |
| Debbie Keenan Education: Commercial Art studies 1984-1985 – Masters work in Counseling and Therapy with a concentration in marketing and consumer behavior/ Austin Peay St. University/ Clarksville, TN Professional: 1984 – present Co-owner of The Keenan Group in Ashland City, TN-800-229-0922 Full service marketing company with an emphasis within the newspaper industry. 1980-1984 owned and operated a bar b q restaurant and catering business 1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE Information Service, Weekly Idea Service and Circulation Promotion Art Service Personal: Married to Bob Keenan in 1980 and have lots of children, oodles of grandbabies, and great parents to one! Guess! 1995: Mrs. Tennessee… I hate to give this one away … as you get older they still expect you to look great… UGH! |
| Andrew Learn is the Production Director and IT specialist. He is active in church where he plays the guitar in a gospel group and plays the drums at his high school. |
| Robert J. Robson Robert J. Dobson began his newspaper career in 1969 with The Birmingham News and the Birmingham Post-Herald, two separately owned newspapers operating under a JOA. He held numerous positions including assistant city circulation manager, circulation sales manager, assistant circulation director and circulation director. He retired in 1997 after serving as circulation director for 16 years and successfully "flipping" the publication cycles of the largest circulation newspaper in the state and the largest morning paper in the state. The papers were represented by separate ownership and the change was accomplished through an independent delivery network. Dobson was educated at The University of Alabama and did additional work at the Executives in Residence program at Birmingham Southern College and participated in various seminars and conferences that were industry specific. While in college, he worked with The Progressive Farmer and Southern Living magazines in sales and fulfillment. Professionally, he was active in SCMA, having served as President, on its board of directors, association several committees. He was awarded the Bevenger award from SCMA. He also served on the board of directors of ICMA, was a speaker at several ICMA conferences and training seminars across the country and at SNPA production and circulation symposiums. Chamber of Commerce in Chamber of Commerce in Birmingham and Vestavia Hills, was President of the Birmingham Civitan Club, Birmingham Press Club, All Charity Trust and firm chairman for the United Way. He remains a member of several other civic clubs and community organizations He may be reached at robjdob@aol.com or at (205) 822-6393. |
| Cal Ripken, Jr., the "Iron Man" of the Baltimore Orioles, advises Jerry on how to avoid having a "bad hair" day |
Newspaper Carrier
Democrat & Chronicle in Rochester, New
York
Customer Service Clerk & Relief District
Manager
Democrat & Chronicle in Rochester, New
York
Telemarketing Sales Rep
Philadelphia Bulletin Philadelphia, Penn.
6-Month Training Program
Saturday Evening Post Philadelphia, Penn.
District Manager and Relief Supervisor
Democrat & Chronicle Rochester, New York
Circulation Manager
Ithaca, NY; Danville, IL; and Binghamton, NY
Director of Circulation
Democrat & Chronicle and The Times-Union
Gannet's Corporate Circulation Director
Democrat & Chronicle in Rochester, New
York
Customer Service Clerk & Relief District
Manager
Democrat & Chronicle in Rochester, New
York
Telemarketing Sales Rep
Philadelphia Bulletin Philadelphia, Penn.
6-Month Training Program
Saturday Evening Post Philadelphia, Penn.
District Manager and Relief Supervisor
Democrat & Chronicle Rochester, New York
Circulation Manager
Ithaca, NY; Danville, IL; and Binghamton, NY
Director of Circulation
Democrat & Chronicle and The Times-Union
Gannet's Corporate Circulation Director
| Frank Mastermarino Is an independent circulation management and marketing consultant. |
Newsboy Art newspaper
carrier motor route adult
carrier youth carriers
circulation newspapers Ron
Anderson Phil Hanna Don
Michle, Max Heath Jerry
Bellune Gene Campbell Jim
Martin Aileen Hood Frank
Mastermarino Mike Zinser
Bob Dobson Bob Bobber
Circulation Director
NIE Newspapers In
Education Promotions
Newspaper Clipart Clip
training material Keith Foutz
Bob Bacza Debbie Keenan
The Daily scoop Right hand
delivery
CIR
Idea Service Lewis Floyd
Circulation Manager NIE
Steve Learn
carrier motor route adult
carrier youth carriers
circulation newspapers Ron
Anderson Phil Hanna Don
Michle, Max Heath Jerry
Bellune Gene Campbell Jim
Martin Aileen Hood Frank
Mastermarino Mike Zinser
Bob Dobson Bob Bobber
Circulation Director
NIE Newspapers In
Education Promotions
Newspaper Clipart Clip
training material Keith Foutz
Bob Bacza Debbie Keenan
The Daily scoop Right hand
delivery
CIR
Idea Service Lewis Floyd
Circulation Manager NIE
Steve Learn
| Learn New “All Star” for LMCIS Steve Learn recently spent almost 5-years as the Circulation Director eliminated. He started his newspaper career at the now defunct Knoxville Journal in Knoxville, Tennessee in 1983. In the 1990’s Learn was Circulation Director or Manager of some of the fastest growing newspapers in the south at three different newspapers: Maryville, Murfreesboro, and Chattanooga, Tennessee. He also successfully managed circulation departments in Ohio and South Carolina. His career has seen him work for Scripps Howard, McClatchy Newspapers, Waco Media, Horvitz Newspapers, Charles Morris Newspapers, Cox Newspapers and the New York Times Regional Media Group. He is an active member of several newspaper associations including Southern Circulation Managers Association (SCMA) where he’s held the position of State Director, Publicity Chairman and Training and Development Co-Chairman. Learn is a charter member of the Newspaper Circulation Federation of America. He was the first Chairman of the South Carolina Press Association’s circulation conference and former Chairman of the Tennessee Press Association Circulation Committee. Learn is a graduate of Leadership Shoals, Leadership Morgan County in Alabama and Leadership York County in South Carolina. Learn is a gifted speaker known for his funny stories and thought provoking circulation insight. At one conference in Atlanta his session was voted (by those in attendance) as one of the best overall. He has won over 25 awards regionally and nationally for his innovative circulation ideas. Learn has volunteered to be on the operating committee for several United Way organizations and is a former member of the Board of Directors for Rolling in Rock Hill, a community organization that brings over 500 volunteers together to paint homes of low- income people each year. Learn is originally from Knoxville, Tennessee. His wife of 27 years, Christie, who is the Publisher of LMCIS, along with their son Andy, live in Killen, Alabama where they are very active in the community. Steve and family attend Greenhill First Baptist Church. Steve sings in the choir, volunteers for VBS, is an ordained deacon, is a trustee and helps lead the church’s men ministry. |
She attends First Baptist Church of Green
Hill where she is active as a Sunday
School teacher and sings in the choir.
Christie worked almost 10 years at the now
defunct Knoxville Journal in the editorial
department where she also met her
husband Steve.
Hill where she is active as a Sunday
School teacher and sings in the choir.
Christie worked almost 10 years at the now
defunct Knoxville Journal in the editorial
department where she also met her
husband Steve.
| Fred Foutz is a 40 plus year newspaper veteran with most of those in top circulation management posts at daily newspapers, as well as a couple of years as editor and publisher of a weekly newspaper. He started his career at the Dayton Daily News as a district manager. His experience includes a ten year stint with Knight Ridder and two separate terms with Gannett totaling 15 years, where he was awarded the President’s ring twice. |
| Aileen Hood Was the Circulation Marketing Manager for the Florida Times Union in Jacksonville, FL for almost one and half years, started working as a consultant for The American Press Newspaper Group out of Lake Charles, LA back in early May 2008. She focused her efforts at one of their newspapers located in Trinidad, CO for three weeks, and was offered the position of Corporate Circulation Director for The Chronicle News in Trinidad, CO and The Hobbs News Sun located in Hobbs, NM. Aileen is now living in Trinidad, CO. and travels between Trinidad, CO and Hobbs, NM, Publisher of the two newspapers. Aileen has over thirty years experience in the industry, with sixteen years as Circulation Director for two of the NYT Regional Group papers in Florence, AL and Wilmington, NC. Aileen was also heavily involved in the launch of USA Today in the early beginnings of the newspaper. Aileen is very excited about this new opportunity and challenges that she wants to pursue with this new position. “Colorado is a beautiful place to live and work. It is a hidden treasure I never knew about, as I have lived most of my life in the Southeast. I am very excited!” A native of Schenectady, N.Y., Aileen moved south after marrying Barry who is originally from Manchester, Tennessee. She became a carrier for the Nashville, Tennessean delivering newspapers to racks and newsstand locations in and around She began working for USA Today in 1984 and helped launch the paper In the Knoxville, TN area. From here she was promoted and transferred to Nashville, TN where she managed sales, service and collections for 57 wholesale distributors covering 8 states. In 1989 she began working for the Daily News in Duluth, GA a New York Times owned newspaper. Before the year was over she was promoted to circulation sales manager. From here she was promoted to Circulation Director and transferred to the Times Daily in Florence, AL in 1992. She was Circulation Director at the Times-Daily for 11 years and was then transferred to Wilmington, NC where she was CD for almost 3 years. In Jacksonville she enjoys restoring her 86 year old home in the historical district, antiquing and spending time with her husband and two dogs, Jake and Mollie |
| Peter Gutierrez Like many top circulation professionals Peter Gutierrez’s career in the newspaper industry began as a youth carrier, working for the San Jose Mercury News in 1987. Then after a brief absence, he returned as a college student in 1996 to gain employment as a part-time field assistant in what he thought at the time would be a temporary position. In 1999, Gutierrez graduated from San Jose State University where he earned a Bachelor’s Degree. That same year he accepted a position as Project Manager for a tech firm. It only took a few weeks for him to wish he was back in newspapers. “I longed for the deadline environment and the satisfaction of placing a tangible product in a consumer’s hand each and every day.” That same year, he returned to the newspaper business full time, as a District Manager. Then in 2002, he received the first of several promotions career when he was promoted to Transportation Supervisor. Two years later in 2004, he was promoted to Home Delivery Branch Manager. In January, 2007 Gutierrez left the Mercury News for the Stockton Record where he was named the Circulation Operations Manager. Most recently he was promoted to the position of Circulation Director at The Stockton Record. Ask Gutierrez what he does in his free time and he is quick to talk about his wife of eight years Monica and his children. “I enjoy spending my free time with my wife Monica and I have three wonderful children, Dominique, Isaac and Luke.” Steve Learn, “Peter has certainly impressed me and several people in the newspaper industry. It is refreshing to talk with Peter and feel his excitement and passion about the newspaper industry,” said Steve Learn, LMCIS columnist. Rick Hively, President of Wilson Gregory Agency had this to say about Gutierrez: “I’ve know Peter for a few years and he is a very impressive young man. Peter is representative of the high quality professional that the newspaper industry needs these days. Dedicated, smart and action oriented, he would be a great addition to any business. It is wonderful he has chosen the newspaper business.” Christie Learn, Publisher of LMCIS said: “We are excited to have someone with Peter’s talent joining our team. Our readers are going to be impressed with his knowledge and professionalism.” |
LMCIS Adds New “All Star”
To Team Of Contributors
LEARNing More
Circulation Idea Service
is pleased and excited to
announce the newest
member to join our
impressive list of top
circulation professionals
that contribute to this
publication.
Tad Kilgore, the Circulation Subscriber
Sales and Retention Manager for the
Atlanta Journal and Constitution, joins what
we fondly refer to as our “All Star” team.
Steve Learn, left, LMCIS Owner said this
about Tad. “Our contributors are without a
doubt the top newspaper and circulation
minds in the country. Adding Tad gives us
another top contributor. Our readers range
in newspaper size from most of the largest
newspapers in the country to several small
dailies and also many weekly newspapers.
Tad will bring his many years of experience
from several different size markets to our
readers.”
Kilgore has worked in audience
development for four different media
companies and in seven different markets
over the course of the last fifteen years. He
is considered an up and coming circulation
professional with a strong track record of
contributing to margins through increased
efficiency in distribution and circulation
sales.
He has gained recognition in industry
circles for his work in the areas of
standardizing and expanding metrics
across multiple properties, making certain
that all data was generated from shared
definitions and sources in the general
ledger.
Kilgore’s first job in newspapers was
working as a carrier for the Democrat and
Chronicle in Rochester, NY right after grad
school. Soon after that he began working
for the Finger Lakes Times in Geneva, NY
as a DM and quickly moved up to the Single
Copy and then Home Delivery Manager
positions.
He then worked at the Ithaca Journal, in
Ithaca NY as Operations Manager and
finally as Circulation Director.
While working for Gannett in Ithaca he
attended API as well as Gannett leader’s
training for East Group.
Later he was recruited as Home Delivery
Manager at the Tallahassee Democrat and
began working for Knight Ridder where he
was part of the team that helped the
newspaper achieve growth for the first time
in 17 years. Also while with Knight Ridder,
Kilgore was a member of CMD class of ‘03,
(Circulation Managerial Development).
Kilgore also worked as Circulation Director
at the Centre Daily Times in State College
Pa, as well The Telegraph in Macon,
Georgia while working for Knight Ridder.
He worked briefly for McClatchy before
moving to Atlanta to serve first as the Home
Delivery Department Manager and is
currently the Circulation Sales and
Retention Manager.
Kilgore and his wife of 16 years Linda have
two sons James 13 and Kent 10. Both
children have Asberger’s Syndrome, the
mildest form of Autism. Linda is a Special
Ed Teacher at Monarch School in Duluth,
GA.
“One of the major reasons I came to Atlanta
was to get access to the care my sons
needed. They’ve both been supported by
the Autism Center at Emory as well as the
Marcus Institute.” Kilgore said. He is also
very active in the Autism community, often
speaking to other men about the
challenges of raising special needs
children.
Kilgore counts writing as a hobby and is a
published author, writing 17 episodes for
Dave Arneson’s Blackmoor, contributing to
several books in that product line as well
as lead on Riders of Hak, a book about the
Peshwah.
“I am excited to be able to share ideas
across the industry with LMCIS readers
and to work with other professionals
developing creative ways to find new
audiences.” Kilgore stated.
To Team Of Contributors
LEARNing More
Circulation Idea Service
is pleased and excited to
announce the newest
member to join our
impressive list of top
circulation professionals
that contribute to this
publication.
Tad Kilgore, the Circulation Subscriber
Sales and Retention Manager for the
Atlanta Journal and Constitution, joins what
we fondly refer to as our “All Star” team.
Steve Learn, left, LMCIS Owner said this
about Tad. “Our contributors are without a
doubt the top newspaper and circulation
minds in the country. Adding Tad gives us
another top contributor. Our readers range
in newspaper size from most of the largest
newspapers in the country to several small
dailies and also many weekly newspapers.
Tad will bring his many years of experience
from several different size markets to our
readers.”
Kilgore has worked in audience
development for four different media
companies and in seven different markets
over the course of the last fifteen years. He
is considered an up and coming circulation
professional with a strong track record of
contributing to margins through increased
efficiency in distribution and circulation
sales.
He has gained recognition in industry
circles for his work in the areas of
standardizing and expanding metrics
across multiple properties, making certain
that all data was generated from shared
definitions and sources in the general
ledger.
Kilgore’s first job in newspapers was
working as a carrier for the Democrat and
Chronicle in Rochester, NY right after grad
school. Soon after that he began working
for the Finger Lakes Times in Geneva, NY
as a DM and quickly moved up to the Single
Copy and then Home Delivery Manager
positions.
He then worked at the Ithaca Journal, in
Ithaca NY as Operations Manager and
finally as Circulation Director.
While working for Gannett in Ithaca he
attended API as well as Gannett leader’s
training for East Group.
Later he was recruited as Home Delivery
Manager at the Tallahassee Democrat and
began working for Knight Ridder where he
was part of the team that helped the
newspaper achieve growth for the first time
in 17 years. Also while with Knight Ridder,
Kilgore was a member of CMD class of ‘03,
(Circulation Managerial Development).
Kilgore also worked as Circulation Director
at the Centre Daily Times in State College
Pa, as well The Telegraph in Macon,
Georgia while working for Knight Ridder.
He worked briefly for McClatchy before
moving to Atlanta to serve first as the Home
Delivery Department Manager and is
currently the Circulation Sales and
Retention Manager.
Kilgore and his wife of 16 years Linda have
two sons James 13 and Kent 10. Both
children have Asberger’s Syndrome, the
mildest form of Autism. Linda is a Special
Ed Teacher at Monarch School in Duluth,
GA.
“One of the major reasons I came to Atlanta
was to get access to the care my sons
needed. They’ve both been supported by
the Autism Center at Emory as well as the
Marcus Institute.” Kilgore said. He is also
very active in the Autism community, often
speaking to other men about the
challenges of raising special needs
children.
Kilgore counts writing as a hobby and is a
published author, writing 17 episodes for
Dave Arneson’s Blackmoor, contributing to
several books in that product line as well
as lead on Riders of Hak, a book about the
Peshwah.
“I am excited to be able to share ideas
across the industry with LMCIS readers
and to work with other professionals
developing creative ways to find new
audiences.” Kilgore stated.
| Rebekah Rose Five minutes into a phone conversation I knew I had discovered an exciting Circulation Professional with a lot of knowledge to share with our readers at LMCIS. Rebekah Rose is a leader in the development and implementation of creative sales strategies and promotional branding with 20 years experience in the print and publishing field. Her work with newspapers began almost a decade ago when she joined the Ogden News Publishing Group. Rose currently works as circulation sales and marketing director for The Daily News of Iron Mountain, Michigan. Several of her promotion strategies have been replicated with great success at other newspapers and she has seen several featured by the Newspaper Association of America and press associations in Michigan, Wisconsin and Iowa. Before her newspaper career, Rose established and operated Savings Galore, a leading consumer magazine in upstate New York. As publisher and advertising director, the magazine catapulted into the fastest growing consumer publication in the Southern Tier. Rose has also started and owned, a printing and graphics design company in New York state. Rose, who is a native of Michigan's Upper Peninsula, graduated from Northern Michigan University in Marquette with a bachelor's degree in experimental psychology, concentrating on statistics. She also achieved a minor in art and design at NMU. She enjoys being actively involved in her community and serves on the local board of directors for Habitat for Humanity. “I look forward sharing my sales and promotion ideas with the readers of LEARNing More Circulation Idea Service and hope my ideas will help others maximize their potential for added revenue growth. “Rose said LMCIS Publisher Christie Learn stated “We are looking forward to Rose’s ideas and welcome her to our team of All Stars. We are constantly on the look out for exciting talent to add to our contributors. I think Rose has a lot to offer our readers.” Welcome and good luck Rebekah! |
Max Heath
Columnist and
highly respected
newspaper &
postal expert
Columnist and
highly respected
newspaper &
postal expert
Max, 63 is vice-president,postal/acquisitions
of Landmark Community Newspapers, Inc.,
Shelbyville, KY,
a division of Landmark Communications,
Norfolk, VA.
He is responsible for postal issues and
acquisition development.
For 22 years he was executive
editor responsible for recruiting,
training, and news quality improvement.
For 23 years he was
circulation director as well, helping
grow paid circulation and training
circulation managers. He’s a self-styled
“country editor” who has edited
and managed non-daily newspapers
in KY and IN, as well as served as
regional manager for numerous LCNI
properties.
LCNI has 57 paid weekly and daily
newspapers in 13 states with 356,000
paid circulation.
In his 23rd year as chair of the Postal
Committee of the National Newspaper
Association, Heath writes a monthly
Postal Tips column for Publisher’s
Auxiliary. He was named to the Postal
Service Mailer’s Technical Advisory
Committee representing NNA in 1989.
USPS presented him a Special
Achievement Award in September
1998 at the National Postal Forum
for his representation of community
newspapers on MTAC.
He received the NNA President’s Award in
1989 and 1997, Ambassador
Award in 1992, and coveted Amos
Award for service to NNA in 1994. He
conducts seminars on “Maximizing
Postal Savings and Delivery” for newspaper
associations and groups
as part of NNA’s outreach to the industry.
Mike Zinser
Mike Zinser is the
founder of The
Zinser Law Firm in
Nashville, a heavy
concentration of
clients in communications media,
representing over 250 newspapers. Mike
Zinser is an honors graduate of the
University of Cincinnati, and he received his
law degree from Vanderbilt University
School of Law in 1975. He is a member of
the Antitrust, Labor Law, and Litigation
Sections of the American Bar Association.
Mike Zinser is listed in the Bar Register of
Preeminent Lawyers for Labor and
Employment Law. The Bar Register is a
publication of Martindale-Hubbell, the
national legal directory that rates lawyers.
Many corporations use Martindale-Hubbell
to help select outside counsel for various
cases. Martindale’s highest attorney rating
is “AV.” Only 7% of all lawyers nationwide
are rated AV. Only 3% of AV rated lawyers
are listed in the Bar Register.
Mike is a member of the ABA’s standing
committee on Practice and Procedure
under the National Labor Relations Act. He
is also a member of the Employee
Relations Committee of the Newspaper
Association of America.
Since 1975, Mike has spent the great
majority of his time representing
communications companies and industry
trade associations. His thirty years of
practice has, in particular, focused on
labor/employee relations and circulation
legal issues. He is General Counsel to the
following newspaper trade associations:
1. Northwest International Circulation
Executives
2. Texas Circulation Management
Association
3. Mid-Atlantic Circulation Managers
Association
4. Cal-Western Circulation Managers
Association
5. Midwest Circulation Management
Association
6. Central States Circulation Managers’
Association
7. Ohio Circulation Managers
Association
8. International Newspaper Financial
Executives
9. Inter-State Circulation Managers
Association
In addition, Mike regularly speaks to
industry trade associations including
American Press Institute (over 25
appearances); Cal-Western Circulation
Managers Association Legal Seminar for
27 consecutive years; California
Newspaper Carrier Foundation; California
Newspaper Publishers Association; ANPA
Labor Negotiators’ Seminars; Inland Press
Association; Colorado Press Association;
Southern Newspapers Publishers
Association; Arizona Newspaper
Association; Wisconsin Newspaper
Association; Kansas Press Association;
New York Press Association; Oklahoma
Press Association; Alabama Press
Association; Arkansas Press Association;
Virginia Press Association; Georgia Press
Association; Iowa Newspaper Association;
Missouri Press Association; Nevada State
Press Association; Tennessee Press
Association; Hoosier Press Association;
Michigan Press Association; New York
State Publishers Association; Texas Daily
Newspaper Association; Pacific Northwest
Newspaper Association; Allied Daily
Newspaper Association; Ohio Newspaper
Association; American Association of
Sunday and Feature Editors.
The following is a sampling of cases in
which Mike Zinser has acted as company
counsel:
1. In re DQ Minh (The very first case
with a finding of Newspaper Carrier
Independent Contractor Status before the
California Unemployment Insurance
Appeals Board).
2. St. Joseph News-Press (2005)
(Represented St. Joseph News-Press in
an NLRB case ruling that newspaper
carriers are independent contractors and
not eligible to join unions).
3. EEOC v. The Hearst Corporation
(Nationally precedent setting case
defeating EEOC attempt to enforce
administrative subpoena in sexual
harassment case).
4. Las Vegas Review-Journal (1994)
(Counseled the Review-Journal to victory,
defeating Guild Local 69 in its efforts to
unionize the production and transportation
departments).
5. Houston Chronicle Publishing Co.
(1980 to 1991) (Labor counsel to the
Chronicle as it went from eight unions to
union-free status).
6. The Topeka Capital-Journal (1994)
(Lead negotiator during contract
negotiations, resulting in the Teamsters
signing a $6.00 per hour pay cut).
7. Cheyenne Newspapers, Inc. (1993)
(Counseled CNI to victory, defeating the
CWA’s attempt to unionize the newsroom).
8. San Diego Union-Tribune (1989)
(Lead counsel in arbitration before
Arbitrator Thomas Christopher; grievance
of union seeking $600,000 in overtime for
District Managers was dismissed).
9. The Oakland Press v. NLRB (1976 to
1985) (Lead counsel in seminal case
holding that
District Mangers are supervisors, not
eligible to unionize; Teamsters Local 372
of Detroit lost right to represent District
mangers).
10. Rhea v. San Antonio Light (1993)
(Testified against plaintiff’s lawyer,
resulting in
plaintiff’s lawyer being fined $23,000+ for
filing frivolous lawsuit).
11. West Hawaii Today (1997)
(Counseled this newspaper to victory in 4
elections defeating Hawaii Newspaper
Guild, leaving West Hawaii Today the only
union-free daily in Hawaii).
12. Mouton v. The Daily Advertiser
(2004) (Obtained summary judgment that
newspaper carrier was independent
contractor for Title VII purposes).
13. Jefferson v. The Chattanooga
Publishing Company (2004) (Obtained
summary judgment in religion
discrimination case involving district
manager).
14. Durham v. The Chattanooga
Publishing Company (2003) (Obtained
summary judgment in FMLA absenteeism
case).
15. Sioux City Journal (2004) (Chief
negotiator of new collective bargaining
agreement with Teamsters containing
merit pay and substantial management
rights).
16. Winston-Salem Journal (2003)
(Acted as chief negotiator for newspaper
getting contract with Mailers Local 133
containing merit pay and substantial
management rights).
17. Moore v. The Advocate
Messenger (2002) (Obtained summary
judgment for newspaper in religion
discrimination case involving home delivery
manager).
18. Clear Channel Outdoor
(Represented company getting unfair labor
practice charges dismissed in withdrawal
of recognition from unions in New York,
Columbus, Cleveland, Portland).
19. Winston-Salem Journal (1999)
(Represented newspaper during NLRB
elections that resulted in the decertification
of four units of the GCIU).
20. The Tampa Tribune (2002)
(Represented The Tampa Tribune in NLRB
election which resulted in the
decertification of a unit of paper handlers).
21. Independent Contractor Status
(Successfully proved independent
contractor status in 2002 for Alameda
Newspaper, The Eureka Times Standard;
in 2001, Rockford Register Star; in 2000,
San Bernadino Sun, The Bismarck Tribune,
The Eureka Times Standard, Houston
Chronicle; 1998, the Houston Chronicle, St.
Joseph News Press; 1997, Inland Valley
Daily Bulletin, Leader Herald (New York),
Pottsville Republican (PA), Daily News
Record (VA), Oklahoma Publishing
Company).
22. The Register-Guard
(Successfully represented The Register-
Guard in reversing a decision of an NLRB
Administrative Law Judge who ordered the
Company to bargain with the Teamsters
where no election petition had been filed;
this group is union-free today).
23. USA TODAY (Represented USA
TODAY in California, successfully obtaining
a ruling from the Employment Development
Department that its newspaper carriers
throughout the state of California are
independent contractors for unemployment
compensation tax purposes).
25. Winston-Salem Journal
(Obtained a ruling from the United States
Court of Appeals for the Fifth Circuit that the
Employer was privileged to fire a black
Union Vice-President who called his
supervisor in front of others, “a bastard, red-
neck son of a bitch”).
26. Richmond Times-Dispatch
(Successfully represented Richmond
Times-Dispatch before the National Labor
Relations Board, getting a ruling that the
Company was privileged to eliminate giving
to unionized employees an annual
Christmas gift).
27. USA TODAY (In 2006, on a
Motion for Summary Judgment, obtained
the dismissal of allegations against the
Company of sexual harassment,
intentional infliction of emotional distress,
negligent infliction of emotional distress,
and breach of contract claims by a female
District Manager).
Mike Zinser served as on-site labor
counsel during the following strikes where
the company operated and permanent
replacements were hired:
The Oakland Press (1977)
Wilkes-Barre Times-Leader (1978)
The Covington Virginian (1978)
Chicago Tribune (1985)
Patrick Media Group Chicago (1993)
Vista Metropolitan Outdoor - New York
(1994-95)
Eller Media Co./Los Angeles (1997)
Eller Media Co./Chicago (1997)
In addition, Mike has worked as private
legislative counsel to newspapers and
press associations seeking to gain
statutory language changes to protect
independent contractor status. According to
the August 1991 issue of Presstime
magazine, Mike was instrumental in
Montana’s achievement of legislative
exemptions. In 1993, he testified before the
Nevada Legislature for the same purpose.
Mike also assisted press associations in
Arkansas and Missouri achieve statutory
exemptions for newspaper carriers.
Jim Martin Newspaper consultant
About Jim Martin
Jim Martin earned his B.S. and M.A.
degrees at Eastern Michigan
University and began working with
newspaper carrier incentive travel
programs in 1974. In less than a
five year period he traveled to all
of the great parks and incentive
locations in America with over
10,000 youth carriers from papers
across the Midwest. From that point he was offered
and accepted a position with the Akron Beacon
Journal in 1979.
In 1982 he was named Circulation Promotion Manager
at The Detroit News. Then, in November of 1989,
start-up month of the Detroit JOA he became the
promotion manager for The Detroit Newspapers. Jim
held numerous titles in the Circulation Department
until he departed in 2001 to become an Assistant
Circulation Director at the Columbus Dispatch.
It was in 2003 that Jim joined 21st Century
Newspapers in Michigan as their Vice President of
Circulation Sales. Shortly after the 21st Century
group was purchased by the Journal Register
Company Jim became the Circulation Director for the
Morning Sun in Mt. Pleasant, Michigan, home of
Central Michigan University.
Jim became an independent newspaper marketer in
2005 and worked with some of the great circulation
operations in the country including the Press Herald in
Portland, Maine, The Tampa Tribune in Florida, The
New York Times and of course The Detroit Media
Partnership.
In the summer of 2008 he accepted the position of
Circulation Director of the Casa Grande Valley
Newspapers in Casa Grande, Arizona where he is
today. He directs an operation that handles one
daily paper and five paid weeklies.
Jim has presented upwards of 100 newspaper talks
over the course of his career and often documents
his travels in the columns he writes for the Learning
More Circulation Idea Services book.
About Jim Martin
Jim Martin earned his B.S. and M.A.
degrees at Eastern Michigan
University and began working with
newspaper carrier incentive travel
programs in 1974. In less than a
five year period he traveled to all
of the great parks and incentive
locations in America with over
10,000 youth carriers from papers
across the Midwest. From that point he was offered
and accepted a position with the Akron Beacon
Journal in 1979.
In 1982 he was named Circulation Promotion Manager
at The Detroit News. Then, in November of 1989,
start-up month of the Detroit JOA he became the
promotion manager for The Detroit Newspapers. Jim
held numerous titles in the Circulation Department
until he departed in 2001 to become an Assistant
Circulation Director at the Columbus Dispatch.
It was in 2003 that Jim joined 21st Century
Newspapers in Michigan as their Vice President of
Circulation Sales. Shortly after the 21st Century
group was purchased by the Journal Register
Company Jim became the Circulation Director for the
Morning Sun in Mt. Pleasant, Michigan, home of
Central Michigan University.
Jim became an independent newspaper marketer in
2005 and worked with some of the great circulation
operations in the country including the Press Herald in
Portland, Maine, The Tampa Tribune in Florida, The
New York Times and of course The Detroit Media
Partnership.
In the summer of 2008 he accepted the position of
Circulation Director of the Casa Grande Valley
Newspapers in Casa Grande, Arizona where he is
today. He directs an operation that handles one
daily paper and five paid weeklies.
Jim has presented upwards of 100 newspaper talks
over the course of his career and often documents
his travels in the columns he writes for the Learning
More Circulation Idea Services book.
Frank is an independent circulation management
and marketing consultant. After retiring from his
position (NC), he worked with newspapers in
Kinston, NC and He has been in the newspaper
circulation business since 1965, and has more
than 35 years of circulation management
experience.
He began his newspaper career at the Trenton (NJ)
Times in 1965. In 1969, he joined the Gannett
Company and was assigned to the Hartford (CT)
Times. He later served as Circulation Director of
the Journal Inquirer (Manchester, CT), Montgomery
Publishing Company (Fort Washington, PA), and
Red Bag Incorporated, a free publication
distribution company based in Hicksville (NY),
before rejoining the Gannett Company in January,
1977, as Circulation Director of the Star-Gazette
(Elmira, NY). While with Gannett, he held
Circulation Director positions at the Fort Myers (FL)
News-Press, Tucson Newspapers, Inc. (AZ), and
the Rockford (IL) Register-Star. During much of
1983, he traveled the country assisting with the
launching of USA TODAY. In 1985, he joined the
New York Times Company as Circulation Director
of the Santa Barbara (CA) News-Press.
He moved to Ingersoll Publications Company
(Princeton, NJ) in August of 1987, as Corporate
Circulation Director. In 1989, he served briefly
with Gannett at the Marin (CA) Independent. He
also held circulation director positions with the
Central New Jersey Home News (New Brunswick,
NJ) and the Delaware State News (Dover, DE).
Frank served on the board of directors of the Inter-
State Circulation Managers Association and the Mid-
Atlantic Circulation Managers Association and was
chairman of both organizations’ training
committees. He is a past president of the
Circulation Managers Association of New Jersey
and has served as a member of the Circulation
Committees for the North Carolina Press
Association and the New Jersey Press
Association. He is a monthly columnist for
LEARNing More Circulation Idea Service, a
publication he has been associated with since
1985.
Mr. Mastromarino attended the American Press
Institute in 1979. He has served as a speaker,
committee chairman, discussion leader, and
panelist for many associations, including the
International Circulation Managers Association,
American Newspaper Publishers Association,
Suburban Newspapers of America, Inland
Newspaper Association and many state and
regional circulation associations. In 1986, he
received the President’s Award from ICMA, that
organizations highest honor.
A native of Washington, DC, Mastromarino served
as a Russian Voice Intercept Operator in the United
States Air Force and attended Syracuse University.
Frank served on the board of Community Concerts
of Fayetteville and is a member of the Cape Fear
Kiwanis Club. He and his wife Della reside in the
Baywood area of Fayetteville and have been
married for 37 years. They have two grown sons
and two grandchildren.
and marketing consultant. After retiring from his
position (NC), he worked with newspapers in
Kinston, NC and He has been in the newspaper
circulation business since 1965, and has more
than 35 years of circulation management
experience.
He began his newspaper career at the Trenton (NJ)
Times in 1965. In 1969, he joined the Gannett
Company and was assigned to the Hartford (CT)
Times. He later served as Circulation Director of
the Journal Inquirer (Manchester, CT), Montgomery
Publishing Company (Fort Washington, PA), and
Red Bag Incorporated, a free publication
distribution company based in Hicksville (NY),
before rejoining the Gannett Company in January,
1977, as Circulation Director of the Star-Gazette
(Elmira, NY). While with Gannett, he held
Circulation Director positions at the Fort Myers (FL)
News-Press, Tucson Newspapers, Inc. (AZ), and
the Rockford (IL) Register-Star. During much of
1983, he traveled the country assisting with the
launching of USA TODAY. In 1985, he joined the
New York Times Company as Circulation Director
of the Santa Barbara (CA) News-Press.
He moved to Ingersoll Publications Company
(Princeton, NJ) in August of 1987, as Corporate
Circulation Director. In 1989, he served briefly
with Gannett at the Marin (CA) Independent. He
also held circulation director positions with the
Central New Jersey Home News (New Brunswick,
NJ) and the Delaware State News (Dover, DE).
Frank served on the board of directors of the Inter-
State Circulation Managers Association and the Mid-
Atlantic Circulation Managers Association and was
chairman of both organizations’ training
committees. He is a past president of the
Circulation Managers Association of New Jersey
and has served as a member of the Circulation
Committees for the North Carolina Press
Association and the New Jersey Press
Association. He is a monthly columnist for
LEARNing More Circulation Idea Service, a
publication he has been associated with since
1985.
Mr. Mastromarino attended the American Press
Institute in 1979. He has served as a speaker,
committee chairman, discussion leader, and
panelist for many associations, including the
International Circulation Managers Association,
American Newspaper Publishers Association,
Suburban Newspapers of America, Inland
Newspaper Association and many state and
regional circulation associations. In 1986, he
received the President’s Award from ICMA, that
organizations highest honor.
A native of Washington, DC, Mastromarino served
as a Russian Voice Intercept Operator in the United
States Air Force and attended Syracuse University.
Frank served on the board of Community Concerts
of Fayetteville and is a member of the Cape Fear
Kiwanis Club. He and his wife Della reside in the
Baywood area of Fayetteville and have been
married for 37 years. They have two grown sons
and two grandchildren.
Jerry Bellune
Jerry is a newspaper owner, newspaper editor and
publisher.
Since his days carrying a before-dawn route for the
Greenville, S.C., News, Jerry has been involved in every
aspect of the newspaper industry, from small weeklies
to large metropolitan dailies. He and his wife MacLeod
own and operate a publishing company in South
Carolina. Their staff has won more than 200 national and
state awards for excellence in advertising and journalism.
Need a Newspaper or Journalism Consultant? click here
and contact Jerry.
He's a nationally recognized authority on publishing.
Jerry's monthly Publisher's Tool Box column is widely
read by publishing executives across the country in
Publishers Auxiliary. His monthly Circulation Leadership
column is widely read by publishers and circulation
executives in Circulation Idea Service. His monthly e-
letter Success Strategies is read by thousands of
entrepreneurs and corporate executives. This is a great
resource of newspaper articles for your newspaper.
Jerry is a newspaper owner, newspaper editor and
publisher.
Since his days carrying a before-dawn route for the
Greenville, S.C., News, Jerry has been involved in every
aspect of the newspaper industry, from small weeklies
to large metropolitan dailies. He and his wife MacLeod
own and operate a publishing company in South
Carolina. Their staff has won more than 200 national and
state awards for excellence in advertising and journalism.
Need a Newspaper or Journalism Consultant? click here
and contact Jerry.
He's a nationally recognized authority on publishing.
Jerry's monthly Publisher's Tool Box column is widely
read by publishing executives across the country in
Publishers Auxiliary. His monthly Circulation Leadership
column is widely read by publishers and circulation
executives in Circulation Idea Service. His monthly e-
letter Success Strategies is read by thousands of
entrepreneurs and corporate executives. This is a great
resource of newspaper articles for your newspaper.
Keith Foutz
Keith brings over thirty years of newspaper
experience involving mailroom, production,
advertising, marketing and circulation
aspects including stints as both a General
Manager and a Publisher.
His current position is Corporate Circulation
& Operations Director for Western
Communications and Publisher of Central
Oregon Nickel Ads.
He is responsible for five daily and three
weekly newspapers in Oregon and
California in the areas of both circulation
and operations personnel. These newspapers have a combined paid
circulation total of proximately 75,000.
Corporate headquarters is located in beautiful Bend, Oregon where
he guides the flagship paper, The Bulletin.
Keith who is quick to point out it takes a team to be successful, will
admit that he has won several awards in local, regional and on the
national level for various successful promotions. In January, 2007, he
received what might be his highest honor to date, when he was
named Circulation Sales Executive of the Year. Several times he has
found himself managing some of the fastest growing newspapers in
the country and for three year he managed the fastest growing
paper in his home state.
He is a prior member of Rotary, Kiwanis, and CrimeStoppers. He is an
active member in the NICE circulation organization. (Northwest
International Circulation Executives) and is a current member of NAA
circulation federation.
While Keith has been involved in several community organizations over
the years he is currently on the Board of Directors for The United
Way of Central Oregon.
Keith is married to Peggy, who is a financial consultant to local
brokerage firms in Bend, OR and they have two grown children Brian,
29, and Travis, 26.
Keith brings over thirty years of newspaper
experience involving mailroom, production,
advertising, marketing and circulation
aspects including stints as both a General
Manager and a Publisher.
His current position is Corporate Circulation
& Operations Director for Western
Communications and Publisher of Central
Oregon Nickel Ads.
He is responsible for five daily and three
weekly newspapers in Oregon and
California in the areas of both circulation
and operations personnel. These newspapers have a combined paid
circulation total of proximately 75,000.
Corporate headquarters is located in beautiful Bend, Oregon where
he guides the flagship paper, The Bulletin.
Keith who is quick to point out it takes a team to be successful, will
admit that he has won several awards in local, regional and on the
national level for various successful promotions. In January, 2007, he
received what might be his highest honor to date, when he was
named Circulation Sales Executive of the Year. Several times he has
found himself managing some of the fastest growing newspapers in
the country and for three year he managed the fastest growing
paper in his home state.
He is a prior member of Rotary, Kiwanis, and CrimeStoppers. He is an
active member in the NICE circulation organization. (Northwest
International Circulation Executives) and is a current member of NAA
circulation federation.
While Keith has been involved in several community organizations over
the years he is currently on the Board of Directors for The United
Way of Central Oregon.
Keith is married to Peggy, who is a financial consultant to local
brokerage firms in Bend, OR and they have two grown children Brian,
29, and Travis, 26.
