HISTORY
Ron Anderson started
publishing Circulation
Idea Service in 1986.
He acquired the
publication from a
subsidiary of Scripps
Howard (Berkley Small)
21 years ago. "CIS has
been serving the
newspaper industry
since I was a young
circulation manager in
the 1960s." Anderson
noted. "I am excited
about the new owners
and the future of
Circulation Idea Service.
"Anderson a noted
Circulation Professional
who was recently
honored as an Inductee
into the National
Circulation Director Hall
of Fame and had the
prestigious award
named after him.
Ron Anderson started
publishing Circulation
Idea Service in 1986.
He acquired the
publication from a
subsidiary of Scripps
Howard (Berkley Small)
21 years ago. "CIS has
been serving the
newspaper industry
since I was a young
circulation manager in
the 1960s." Anderson
noted. "I am excited
about the new owners
and the future of
Circulation Idea Service.
"Anderson a noted
Circulation Professional
who was recently
honored as an Inductee
into the National
Circulation Director Hall
of Fame and had the
prestigious award
named after him.
LEARNing More
Circulation Idea Service Visit our web page dedicated to
Helping Circulation Professionals International Newspaper Carrier Day
Circulation Idea Service Visit our web page dedicated to
Helping Circulation Professionals International Newspaper Carrier Day
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
Owner and Publisher Christie G. Learn is
pictured with her husband
pictured with her husband
256-757-6849
circulationidea@yahoo.com
circulationidea@yahoo.com
To Subscribe to our
Monthly Publication
LEARNing More
Circulation Idea Service
Call 256-757-6849 or email us
at circulationidea@yahoo.com
Monthly Publication
LEARNing More
Circulation Idea Service
Call 256-757-6849 or email us
at circulationidea@yahoo.com
Pictured here Tom Bower
Tom and his wife
Maralyn were super nice
to us at our first
circulation conference
meeting.
Thanks for everything!
Tom and his wife
Maralyn were super nice
to us at our first
circulation conference
meeting.
Thanks for everything!
Here is black and white photo of part
of the PRESS at the Kansas City Star
who was the host newspaper for
MCMA.
The press room floor was so clean you
could eat off it!
of the PRESS at the Kansas City Star
who was the host newspaper for
MCMA.
The press room floor was so clean you
could eat off it!
Newsboy Art newspaper carrier motor route
adult carrier youth carriers circulation
newspapers Ron Anderson Phil Hanna Don
Michle, Max Heath Jerry Bellune Gene
Campbell Jim Martin Aileen Hood Frank
Mastermarino Mike Zinser Bob Dobson Bob
Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith
Foutz Bob Bacza Debbie Keenan The Daily
scoop Right hand delivery
CIR
Idea Service Lewis Floyd Circulation Manager
Nexxus – Wal-Mart
adult carrier youth carriers circulation
newspapers Ron Anderson Phil Hanna Don
Michle, Max Heath Jerry Bellune Gene
Campbell Jim Martin Aileen Hood Frank
Mastermarino Mike Zinser Bob Dobson Bob
Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith
Foutz Bob Bacza Debbie Keenan The Daily
scoop Right hand delivery
CIR
Idea Service Lewis Floyd Circulation Manager
Nexxus – Wal-Mart
International Newspaper
Carrier Day Judges 2008
Carrier Day Judges 2008
Debbie Keenan
1984-1985 – Masters work in Counseling and
Therapy with a concentration in marketing and
consumer behavior/ Austin Peay St. University/
Clarksville, TN
Professional: 1984 – present Co-owner of
The Keenan Group in Ashland City, TN-800-
229-0922 Full service marketing company
with an emphasis within the newspaper
industry.
1984-1985 – Masters work in Counseling and
Therapy with a concentration in marketing and
consumer behavior/ Austin Peay St. University/
Clarksville, TN
Professional: 1984 – present Co-owner of
The Keenan Group in Ashland City, TN-800-
229-0922 Full service marketing company
with an emphasis within the newspaper
industry.
1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE
Information Service, Weekly Idea Service and Circulation Promotion
Art.
Information Service, Weekly Idea Service and Circulation Promotion
Art.
Fred Foutz is a 39 year newspaper veteran
with most of those in top circulation
management posts at daily newspapers, as
well as a couple of years as editor and
publisher of a weekly newspaper. Foutz is a
native of Dayton, OH. where he started his
career at the Dayton Daily News as a district
manager. His experience includes a ten year
stint with Knight Ridder and two separate
terms with Gannett totaling 15 years, where
he was awarded the President’s ring twice.
He has served on the Board of Directors of
with most of those in top circulation
management posts at daily newspapers, as
well as a couple of years as editor and
publisher of a weekly newspaper. Foutz is a
native of Dayton, OH. where he started his
career at the Dayton Daily News as a district
manager. His experience includes a ten year
stint with Knight Ridder and two separate
terms with Gannett totaling 15 years, where
he was awarded the President’s ring twice.
He has served on the Board of Directors of
Chris Blaser
Dick Fuller
Steve Learn
Twenty four year circulation veteran having
worked for some of the biggest and best
newspaper companies in the U.S.
He is well known for is innovative marketing
plans which has resulted in over 24 regional
and national circulation awards.
Learn got his start with Scripps Howard, but
later worked for McClatchy, Cox Newspapers,
Wacco Media, Persis and Horvitz Newspapers
Twenty four year circulation veteran having
worked for some of the biggest and best
newspaper companies in the U.S.
He is well known for is innovative marketing
plans which has resulted in over 24 regional
and national circulation awards.
Learn got his start with Scripps Howard, but
later worked for McClatchy, Cox Newspapers,
Wacco Media, Persis and Horvitz Newspapers
Learn recently spent almost 5 years with the TimesDaily in
Florence Alabama. This newspaper is a part of the NEW YORK
Times Regional Media Group. While at Florence their single copy
operation was routinely one of the top two newspapers for growth
in the group while also maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife
with LMCIS.
Florence Alabama. This newspaper is a part of the NEW YORK
Times Regional Media Group. While at Florence their single copy
operation was routinely one of the top two newspapers for growth
in the group while also maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife
with LMCIS.
“When life
gives you lemons make
lemonade.” Dale Carnegie
The first lemon of the year
was when my husband Steve’
s kidneys failed in early
spring. Luckily we have good
friends like Debbie Keenan
and Lewis Floyd who could
take over LMCIS so I could
take care of him and get him
back on his feet.
gives you lemons make
lemonade.” Dale Carnegie
The first lemon of the year
was when my husband Steve’
s kidneys failed in early
spring. Luckily we have good
friends like Debbie Keenan
and Lewis Floyd who could
take over LMCIS so I could
take care of him and get him
back on his feet.
NAA, was past president and Board Chairman of CSCMA, where he
was voted the Circulation Executive of the Year in 1984 and won the
President’s award in 2004. He also served on numerous ICMA
committees and task forces. After six years as Circulation Manager
at the Journal Star in Peoria, IL, last year he was promoted to the
position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford,
Ct. , is a regular contributor to LMCIS.
was voted the Circulation Executive of the Year in 1984 and won the
President’s award in 2004. He also served on numerous ICMA
committees and task forces. After six years as Circulation Manager
at the Journal Star in Peoria, IL, last year he was promoted to the
position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford,
Ct. , is a regular contributor to LMCIS.
Then at the end of May our next lemon we
experienced was Steve’s position as
Circulation Director was eliminated. (See
people in the news page 4)
So we are going to make lemonade! Steve’s
circulation knowledge and experience will
make him an excellent addition to our “All
Star” team. (See his bio page 25)
In the coming months I am excited about a
couple of feature columns. One will be from
Dave Gossett regarding the innovative way
his newspaper is handling the increased
gas prices. The other is from David Enoch as
he takes a comprehensive look at the
increased revenue you can experience when
convert customers over to EZ Pay.
Remember, fall is just around the corner
which means peak sales for many
newspapers. Clean racks, a colorful rack
card, diversified sales acquisition, a
comprehensive retention program and a
solid NIE program are keys for growth, but
excellent customer service has to be a top
priority.
It is our goal to give you quality ideas each
month in LMCIS to improve service, decrease
stops, increase sales, lower expenses and
raise revenue.
We (LMCIS) are reviving International
Newspaper Carrier Day contest that was so
very popular with newspapers for so many
years. We encourage every newspaper to put
together a great marketing effort for their
carriers and share their efforts with us at
LMCIS. (See Page 47)
Remember to budget for us in 2009 as
staying informed makes good business
sense now more than ever and if we can
answer any questions or be of any help
please give us a call. 256-757-6849.
Last don’t forget to visit us online for your
training needs.
Christie G. Learn Publisher
experienced was Steve’s position as
Circulation Director was eliminated. (See
people in the news page 4)
So we are going to make lemonade! Steve’s
circulation knowledge and experience will
make him an excellent addition to our “All
Star” team. (See his bio page 25)
In the coming months I am excited about a
couple of feature columns. One will be from
Dave Gossett regarding the innovative way
his newspaper is handling the increased
gas prices. The other is from David Enoch as
he takes a comprehensive look at the
increased revenue you can experience when
convert customers over to EZ Pay.
Remember, fall is just around the corner
which means peak sales for many
newspapers. Clean racks, a colorful rack
card, diversified sales acquisition, a
comprehensive retention program and a
solid NIE program are keys for growth, but
excellent customer service has to be a top
priority.
It is our goal to give you quality ideas each
month in LMCIS to improve service, decrease
stops, increase sales, lower expenses and
raise revenue.
We (LMCIS) are reviving International
Newspaper Carrier Day contest that was so
very popular with newspapers for so many
years. We encourage every newspaper to put
together a great marketing effort for their
carriers and share their efforts with us at
LMCIS. (See Page 47)
Remember to budget for us in 2009 as
staying informed makes good business
sense now more than ever and if we can
answer any questions or be of any help
please give us a call. 256-757-6849.
Last don’t forget to visit us online for your
training needs.
Christie G. Learn Publisher
