HISTORY of CIS
Ron Anderson started publishing Circulation Idea Service in
1986. He acquired the publication from a subsidiary of Scripps
Howard (Berkley Small) 21 years ago. "CIS has been serving
the newspaper industry since I was a young circulation
manager in the 1960s." Anderson noted. "I am excited about
the new owners and the future of Circulation Idea Service.
"Anderson a noted Circulation Professional who was recently
honored as an Inductee into the National Circulation Director
Hall of Fame and had the prestigious award named after him.
Visit our web page dedicated to
International Newspaper Carrier Day
Owner and Publisher Christie G. Learn
pictured with her husband Steve
Newsboy Art newspaper carrier motor route
adult carrier youth carriers circulation
newspapers Ron Anderson Phil Hanna Don
Michle, Max Heath Jerry Bellune Gene
Campbell Jim Martin Aileen Hood Frank
Mastermarino Mike Zinser Bob Dobson Bob
Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith
Foutz Bob Bacza Debbie Keenan The Daily
scoop Right hand delivery
CIS Idea Service Lewis Floyd Circulation
Manager Nexxus – Wal-Mart
International Newspaper Carrier Day Judges 2008
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Debbie Keenan
1984-1985 – Masters work in Counseling and Therapy
with a concentration in marketing and consumer
behavior/ Austin Peay St. University/ Clarksville, TN
Professional: 1984 – present Co-owner of The
Keenan Group in Ashland City, TN-800-229-0922 Full
service marketing company with an emphasis within
the newspaper industry.
1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE Information Service,
Weekly Idea Service and Circulation Promotion Art.
Fred Foutz is a 39 year newspaper veteran with most of those in top
circulation management posts at daily newspapers, as well as a couple of
years as editor and publisher of a weekly newspaper. Foutz is a native of
Dayton, OH. where he started his career at the Dayton Daily News as a
district manager. His experience includes a ten year stint with Knight Ridder
and two separate terms with Gannett totaling 15 years, where he was
awarded the President’s ring twice. He has served on the Board of Directors
Chris Blaser
San Francisco Chronicle
Vice President, Circulation
Chris Blaser started his career in 1980 at the Tri-City Herald, a
McClatchy Company Newspaper, in Washington State. He held a
variety of circulation positions until being promoted to circulation
director in 1989.
Steve Learn
Twenty five year circulation veteran having worked for some of
the biggest and best newspaper companies in the U.S.
He is well known for is innovative marketing plans which has
resulted in over 24 regional and national circulation awards.
Learn got his start with Scripps Howard, but later worked for
McClatchy, Cox Newspapers, Wacco Media, Persis and Horvitz
Newspapers
Learn recently spent almost 5 years with the TimesDaily in Florence, Alabama. This newspaper is a part of the NEW YORK Times Regional Media Group. While at Florence their single copy operation was routinely one of the top two newspapers for growth in the group while also maintaining the lowest return percentage. He is currently consulting for newspapers and assisting his wife with LMCIS.
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5-day delivery pushed
by Postal Service
Newspapers should oppose
change to Congress
By Max Heath
The Postal Service, acting in
desperation at a worsening
financial crisis that could see a
$6 billion loss this year, is
promoting dropping one day of
delivery to save money. The
estimates of savings are murky,
since no one knows how much
mail volume might be lost as a
of NAA, was past president and Board Chairman of CSCMA, where he was voted
the Circulation Executive of the Year in 1984 and won the President’s award in
2004. He also served on numerous ICMA committees and task forces. After six
years as Circulation Manager at the Journal Star in Peoria, IL, last year he was
promoted to the position of Vice-President of Circulation for GateHouse Media.
His younger brother Keith, who got his start working for Fred in Hartford, Ct. , is a
regular contributor to LMCIS.
During his tenure as circulation director, he
also spent time serving as classified
advertising manager and commercial print
manager. He was promoted to the position
of Operations Director with responsibility
for circulation, production and commercial
printing in 1997. In 1998, he moved to
Raleigh, North Carolina and served as Vice-
President, Circulation for The News &
Observer. Chris worked in this capacity for
five years before leaving The News &
Observer in December, 2002 to accept the
position of Circulation Director at The San
Francisco Chronicle; he was promoted to
his current position as Vice President,
Circulation for The Chronicle in June,
2004. Chris has been active in the industry
throughout his career- he served as
president of the Northwest International
Circulation Executives and has also led
several Newspaper Association of America
(NAA) committees and initiatives. He is the
immediate past-president of the NAA’s
Circulation Federation and also serves on
the ABC Liaison Committee.
Dick Fuller
With 35 years in the newspaper
business, Dick is currently Director of
Circulation for The Blade in Toledo, Ohio.
He is currently serving on the Ohio
Circulation Managers Association
Board of Directors and is a
past-president (1997).
Dick served for six years on the
NAA Circulation Federation
Board of Directors and has
been an active on several NAA
committees including the
Sectional Summit Committee,
Carrier Recruitment and
Retention Committee, Carrier of
the Year Committee and
Merchandiser of the Year
Committee.
Dick is a well respected and
highly regarded circulation
professional..

result. In our view it is not a good idea for newspapers.
A shift to mail from home delivery by many dailies in
small markets, and even some metros like Detroit,
would mean a cut back in service would harm the new
business plan of mail delivery for many newspapers.
Saturday seems, the most likely day to cut but which
day would be dropped is pure speculation at this
point. The USPS is seeking permission from
Congress, in order for it to happen in the future.
I strongly encourage all circulators that oppose the
end of six-day mail delivery, as I do, to contact their
congressman/senators and express opposition. NNA,
the community newspaper association I represent as
postal chair, has expressed opposition. However
many large mailers appear okay with the cut back as
they look at the short-term savings rather than long-
term issues. They need to hear from YOU!
Those mailers are overlooking the potential delays
caused by the backup of two days of undelivered mail.
When you consider the all-too-frequent Monday postal
holidays, that is THREE days of mail backed up,
causing almost certain delays for a host of mailers.
I believe that a shift to five-day delivery will only hasten
the demise of the Postal Service, and Sen. Susan
Collins of Maine has also been steadfast in that view.
She has been a leader on the Senate postal oversight
committee for a long time. If LL Bean which is located
in her state decides to support it, she could change,
however.
If you want to help the Postal Service stay strong and
weaken the argument for 5-day delivery, then please
tell your Congressman to support (and co-sponsor, if
they haven’t already) HR 22. This bill provides $2
billion in relief for prepayment of retiree health benefits
as provided under current law. It is this payment ($5.6
billion in 2009), as much as the recession and shift to
Internet communication, that has caused the Postal
Service’s financial problems. NO other government
agency is required to PREPAY retiree health benefits,
but Congress unfortunately forced USPS to do so in
the postal reform bill passed in December 2006.
Editor’s Note: Max Heath is a long time contributor to
this magazine.
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