HISTORY of CIS
Ron Anderson started publishing Circulation Idea
Service in 1986. He acquired the publication from
a subsidiary of Scripps Howard (Berkley Small) 21
years ago. "CIS has been serving the newspaper
industry since I was a young circulation manager
in the 1960s." Anderson noted. "I am excited
about the new owners and the future of
Circulation Idea Service. "Anderson a noted
Circulation Professional who was recently honored
as an Inductee into the National Circulation
Director Hall of Fame and had the prestigious
award named after him.
Ron Anderson started publishing Circulation Idea
Service in 1986. He acquired the publication from
a subsidiary of Scripps Howard (Berkley Small) 21
years ago. "CIS has been serving the newspaper
industry since I was a young circulation manager
in the 1960s." Anderson noted. "I am excited
about the new owners and the future of
Circulation Idea Service. "Anderson a noted
Circulation Professional who was recently honored
as an Inductee into the National Circulation
Director Hall of Fame and had the prestigious
award named after him.
Visit our web page dedicated to
International Newspaper Carrier Day
International Newspaper Carrier Day
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Owner and Publisher Christie G. Learn
pictured with her husband Steve
pictured with her husband Steve
Newsboy Art newspaper carrier motor route adult carrier youth carriers circulation newspapers Ron
Anderson Phil Hanna Don Michle, Max Heath Jerry Bellune Gene Campbell Jim Martin Aileen Hood
Frank Mastermarino Mike Zinser Bob Dobson Bob Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith Foutz Bob Bacza Debbie Keenan The Daily scoop Right
hand delivery
CIS Idea Service Lewis Floyd Circulation Manager Nexxus – Wal-Mart
Anderson Phil Hanna Don Michle, Max Heath Jerry Bellune Gene Campbell Jim Martin Aileen Hood
Frank Mastermarino Mike Zinser Bob Dobson Bob Bobber Circulation Director
NIE Newspapers In Education Promotions
Newspaper Clipart Clip training material Keith Foutz Bob Bacza Debbie Keenan The Daily scoop Right
hand delivery
CIS Idea Service Lewis Floyd Circulation Manager Nexxus – Wal-Mart
| International Newspaper Carrier Day Judges 2009 |
Debbie Keenan
1984-1985 – Masters work in Counseling and Therapy with a concentration in marketing and consumer behavior/ Austin
Peay St. University/ Clarksville, TN
Professional: 1984 – present Co-owner of The Keenan Group in Ashland City, TN-800-229-0922 Full service marketing
company with an emphasis within the newspaper industry.1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE
Information Service, Weekly Idea Service and Circulation Promotion Art.
1984-1985 – Masters work in Counseling and Therapy with a concentration in marketing and consumer behavior/ Austin
Peay St. University/ Clarksville, TN
Professional: 1984 – present Co-owner of The Keenan Group in Ashland City, TN-800-229-0922 Full service marketing
company with an emphasis within the newspaper industry.1976-1980 Berkley Small: Editor, Circulation Idea Service, NIE
Information Service, Weekly Idea Service and Circulation Promotion Art.
Fred Foutz is a 39 year newspaper veteran with most of those in top circulation management posts at daily newspapers, as
well as a couple of years as editor and publisher of a weekly newspaper. Foutz is a native of Dayton, OH. where he started
his career at the Dayton Daily News as a district manager. His experience includes a ten year stint with Knight Ridder
awarded the President’s ring twice. He has served on the Board of Directors of NAA, was past president and Board
Chairman of CSCMA, where he was voted the Circulation Executive of the Year in 1984 and won the President’s award in
2004. He also served on numerous ICMA committees and task forces. After six years as Circulation Manager at the Journal
Star in Peoria, IL, last year he was promoted to the position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford, Ct. , is a regular contributor to LMCIS.
well as a couple of years as editor and publisher of a weekly newspaper. Foutz is a native of Dayton, OH. where he started
his career at the Dayton Daily News as a district manager. His experience includes a ten year stint with Knight Ridder
awarded the President’s ring twice. He has served on the Board of Directors of NAA, was past president and Board
Chairman of CSCMA, where he was voted the Circulation Executive of the Year in 1984 and won the President’s award in
2004. He also served on numerous ICMA committees and task forces. After six years as Circulation Manager at the Journal
Star in Peoria, IL, last year he was promoted to the position of Vice-President of Circulation for GateHouse Media. His
younger brother Keith, who got his start working for Fred in Hartford, Ct. , is a regular contributor to LMCIS.
Debra Casciano says the newspaper industry is in her blood. “For 27 years my Father worked in a newspaper
composing room and I had an Aunt that worked 36 years in a composing room, both for The Miami Herald. My career
started in 1978 as a District Supervisor for The Tampa Tribune. So newspapers have always been a part of my life.“
Success quickly found Casciano when she received the newspaper’s prestigious “Supervisor of the Year” award her
first year.
Working the heartland district for the Tribune in Sebring, Florida her responsibilities grew to include several different
territories and again earning While employed with the Tribune, she completed a 6 month advanced circulation
management course graduating top in her class.
“I must attribute a large portion of my Circulation abilities, experience and knowledge to a couple of people who mentored
me along my career’s path. I am grateful for Circulation Director, Jack Butcher and Operations/Training Manager Neil
Giddens. They both provided me with tremendous training opportunities during my 13 years with The Tampa Tribune.”
In May 1989, Casciano became the Circulation Director for The Oneida Daily Dispatch and became an active member of
NYSCMA. (New York State Circulation Management Association) She would later serve on their board in several positions
and in 1997 become President. In 1995, she was awarded the prestigious Charles J. Latus award from that storied
organization.
In 1998 she began working for the Press-
Register in Mobile, Alabama as the Sales Manager for the Circulation Department. Then in 2001, Casciano moved over to
her current position as Marketing Promotions and Sales Manager.
In 1998 she became active in SCMA (Southern Circulation Managers Association) serving on their board in different
positions but the last 5 years as Secretary. In 2007, Casciano was awarded the William C. Green Jr. Service Award.
Casciano is widely respected in New York and all over the south for her contributions to the industry. This respect is evident
from the two awards she has received from circulation organizations.
Casciano attended South Florida Community College where she majored in business.
Steve Learn
Twenty five year circulation veteran having worked for some of the biggest and best newspaper companies in the U.S.
He is well known for is innovative marketing plans which has resulted in over 24 regional and national circulation awards.
Learn got his start with Scripps Howard, but later worked for McClatchy, Cox Newspapers, Wacco Media, Persis and Horvitz
Newspapers Learn recently spent almost 5 years with the TimesDaily in Florence, Alabama. This newspaper is a part of the
NEW YORK Times Regional Media Group. While at Florence their single copy operation was routinely one of the top two
newspapers for growth in the group while also maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife with LMCIS.
Twenty five year circulation veteran having worked for some of the biggest and best newspaper companies in the U.S.
He is well known for is innovative marketing plans which has resulted in over 24 regional and national circulation awards.
Learn got his start with Scripps Howard, but later worked for McClatchy, Cox Newspapers, Wacco Media, Persis and Horvitz
Newspapers Learn recently spent almost 5 years with the TimesDaily in Florence, Alabama. This newspaper is a part of the
NEW YORK Times Regional Media Group. While at Florence their single copy operation was routinely one of the top two
newspapers for growth in the group while also maintaining the lowest return percentage.
He is currently consulting for newspapers and assisting his wife with LMCIS.
Dick Fuller
With 35 years in the newspaper business, Dick is currently Director of Circulation for The Blade in Toledo, Ohio.
He is currently serving on the Ohio Circulation Managers Association Board of Directors and is a past-president (1997).
Dick served for six years on the NAA Circulation Federation Board of Directors and has been an active on several NAA
committees including the Sectional Summit Committee, Carrier Recruitment and Retention Committee, Carrier of the Year
Committee and Merchandiser of the
Dick is a well respected and highly regarded circulation professional.. Dick served for six years on the NAA Circulation
Federation Board of Directors and has been an active on several NAA committees including the Sectional Summit
Committee, Carrier Recruitment and Retention Committee, Carrier of the Year Committee and Merchandiser of the
Dick is a well respected and highly regarded circulation professional..
With 35 years in the newspaper business, Dick is currently Director of Circulation for The Blade in Toledo, Ohio.
He is currently serving on the Ohio Circulation Managers Association Board of Directors and is a past-president (1997).
Dick served for six years on the NAA Circulation Federation Board of Directors and has been an active on several NAA
committees including the Sectional Summit Committee, Carrier Recruitment and Retention Committee, Carrier of the Year
Committee and Merchandiser of the
Dick is a well respected and highly regarded circulation professional.. Dick served for six years on the NAA Circulation
Federation Board of Directors and has been an active on several NAA committees including the Sectional Summit
Committee, Carrier Recruitment and Retention Committee, Carrier of the Year Committee and Merchandiser of the
Dick is a well respected and highly regarded circulation professional..
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